Turn your website into a guided product showroom.

Online product configurator FAQ

Practical answers before implementation.

What is an online product configurator?

An online product configurator is a browser-based application that guides a customer, salesperson or dealer through the permitted dimensions, components, materials, finishes and accessories for a configurable product. It records the resulting product state and may connect it to interactive 2D or 3D visualization, live pricing, a saved project, quote request, cart, approval or structured business handoff. The term describes the delivery channel; the working rules and outputs determine the actual capability.

What is a 3D product configurator for a website?

A 3D product configurator for a website is an interactive sales application that lets visitors define a product from approved dimensions, materials, finishes and accessories while the 3D model updates. A connected implementation can also calculate price, save the configuration, capture a detailed enquiry, create a quote and pass structured project data to sales or operations.

How is a website product configurator different from a 3D viewer?

A 3D viewer primarily lets people inspect a model. A product configurator applies catalogue choices and dependencies: it can restrict dimensions, hide incompatible options, calculate the commercial result and retain the selected specification. The important test is whether the visual choice remains connected to useful product and project data after the visitor leaves the 3D scene.

Can Configurix be embedded into an existing website?

Yes. Configurix can be presented inside an existing product page or opened as a dedicated branded experience. The exact integration can use an embed, link or application route depending on the website platform, authentication, analytics, domain and performance requirements. Navigation and calls to action can remain aligned with the seller's website.

Will the configurator use our brand and domain?

Yes. The customer-facing experience can use the seller's logo, colours, typography, terminology, domain and document templates. A broader white-label implementation can also define market-specific catalogues, dealer access and customer communications so the experience feels like part of the business rather than a disconnected third-party tool.

Does it work on phones and tablets?

Configurix is web based and can provide responsive journeys for desktop, tablet and mobile. The mobile flow should prioritize touch targets, readable option labels, manageable 3D controls and clear save or quote actions. Device coverage, large catalogues and representative projects are tested as part of implementation acceptance.

Can customers see live prices while they configure?

Yes, when pricing is included in scope. Configurix can calculate from dimensions, quantities, systems, finishes, accessories, installation, delivery, tax, discounts and market price lists. Public journeys may show an exact price, a starting price, a range or no price at all; the visibility and calculation rules are controlled by the business.

Can a website configurator capture better-qualified leads?

It can capture more useful context than a generic contact form because the submitted record may include the configured product, dimensions, selected options, price context, imagery, language, market and source information. Actual conversion performance depends on traffic quality, offer, user experience and follow-up, so it should be measured against the business's own documented baseline.

Can visitors save a design and return later?

Yes. A configuration can be saved and reopened through the journey designed for the implementation. This may use a project link, email, customer account or salesperson-assisted record. The saved project can preserve selected options and revision history so the team continues the same configuration instead of recreating it from screenshots or notes.

Does a customer need an account to use an online configurator?

Not necessarily. A public journey can let visitors configure before identifying themselves, then ask for the minimum information needed to save, quote, buy or request review. An account can support private prices, assigned catalogues, saved-project history and collaboration. The right pattern depends on product complexity, privacy, sales model and the value the buyer receives before contact details are requested.

Can the same configuration generate a quote or bill of materials?

The saved configuration can generate a branded quote when document and price rules are included. A bill of materials, cut data or production handoff can also be implemented when the product model maps valid configurations to the required components and quantities. Commercial documents and production outputs are validated separately against approved examples.

Does Configurix support augmented reality?

Optional AR can let a supported product be viewed at scale in the customer's environment from a compatible device. AR availability depends on the 3D asset, product, browser, device and implementation. It complements the configured project; it does not replace site measurement, technical review or installation checks.

Can the configurator support multiple languages and countries?

Yes. Configurix can be implemented in one or multiple languages, including localized product names, option guidance, calls to action and quote content. Market rules can also control currency, tax, catalogue availability, price lists, units, dealer access and customer documents for the countries or regions served.

Will adding 3D make our website slow or harm SEO?

It does not have to. A strong implementation gives search engines useful indexable HTML around the interactive experience, optimizes 3D assets, loads heavy resources deliberately and tests mobile performance. The configurator itself does not guarantee search rankings; technical performance, relevant content, internal links and genuine user value remain important.

Can configuration events be measured in analytics?

Yes. Events can be defined for meaningful actions such as starting a configuration, selecting a product family, viewing price, saving, requesting a quote or completing a submission. Event names, consent handling, campaign attribution and analytics destinations are agreed with the implementation so the business can evaluate the complete journey.

Can it connect to our CRM, ERP or ecommerce systems?

Configurix can pass scoped data through APIs, webhooks, files or direct integrations. A CRM may receive the customer and project context; an ERP or order system may receive approved configuration data; and ecommerce or payment steps can be connected when they match the sales model. Fields, ownership and failure handling are defined per integration.

How quickly can a website product configurator launch?

Configurix offers a focused fast-launch program that can usually target a first working configurator in seven days when models, catalogue data, pricing decisions and reviews are ready. A full white-label system with multiple products, languages, integrations and document outputs can take up to 30 days, depending on scope and input readiness.

Can options, prices and product rules be updated after launch?

Yes. Product families, dimensions, finishes, accessories, availability and price logic can evolve after launch. The maintenance model defines which changes the customer's team can manage, which require Configurix support and how updates are reviewed before they reach customers or production workflows.